A tough audience for Tourism Australia as they gathered together travel agents from the USA to engage them with all that Australia has to offer as a brilliant holiday destination. After a series of famils were completed 4 events were designed to engage this audience and highlight some of the amazing delights that we celebrate in Australia. From Virgin Australia kicking things of with fire at the Hickenbotham Room at the Wine Centre, Magill Estate and the worlds most recognised wine label – Penfolds Estate, to the Awards Night at the Town Hall with Qantas on board, finishing with the Hilton celebrating Aussie Rules in style! It was an action packed 3 days with amazing memories made.
ATE – US Tour